Privacy Notice

Data protection declaration

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory,
nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no
consequences. This only applies as long as the processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.

Server log files
You can use our websites without submitting personal data.
Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your
internet browser and stored in server log files. This stored data includes for example the name of the site called
up, date and time of the request, the IP address, amount of data transferred and the provider making the request.
The processing is carried out on the basis of Article 6(1) f) GDPR due to our legitimate interests in ensuring the
smooth operation of our website as well as improving our services.

Customer account Orders

Customer account
When you open a customer account, we will collect your personal data in the scope given there. The data
processing is for the purpose of improving your shopping experience and simplifying order processing. The
processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your
consent at any time by contacting us without affecting the legality of the processing carried out with your consent
up to the withdrawal. Your customer account will then be deleted.

Collection, processing, and transfer of personal data in orders
When you submit an order we only collect and use your personal data insofar as this is necessary for the
fulfilment and handling of your order as well as processing of your queries. The provision of data is necessary for
conclusion of a contract. Failure to provide it will prevent the conclusion of any contract. The processing will occur
on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract with you.
Your data is transferred here for example to the shipping companies and dropshipping providers, payment
service providers, service providers for handling the order and IT service providers that you have selected. We
will comply strictly with legal requirements in every case. The scope of data transmission is restricted to a
minimum.

Contact Evaluations

Collection and processing when using the contact form
When you use the contact form we will only collect your personal data (name, email address, message text) in
the scope provided by you. The data processing is for the purpose of making contact. By submitting your
message you agree to the processing of your transmitted data. Processing will be carried out on the basis of art.
6 (1) lit. a GDPR with your consent.You can withdraw your consent at any time by contacting us without affecting
the legality of the processing carried out with your consent up to the withdrawal. We will only use your email
address to process your request. Finally your data will be deleted, unless you have agreed to further processing
and use.

Payment service providers Credit check

Use of PayPal
All PayPal transaction are covered by the PayPal Data Privacy Statement. You can found this at
https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en

Use of Amazon Payments
We use Amazon Payments payment service on our website, from Amazon Payments Europe s.c.a. (38 avenue
John F. Kennedy, L-1855 Luxembourg; "Amazon Payments").
It is essential that Amazon Payments collects, stores and analyses data when accessing the website (e.g. IP
address, device type, operating system, browser type, device location) to integrate this payment service. Cookies
may be used for this purpose. Cookies allow your internet browser to be recognised. Data processing allows you
to pay using the Amazon Payments payment service.
This data processing is carried out on the basis of Article 6(1)(f) GDPR due to our legitimate interest in a
customer-oriented range of varying payment methods.
By selecting and using "Amazon Payments", the data required for payment processing will be submitted to
Amazon Payments to execute the agreement with you using the selected payment method. The data is
processed on the basis of Article 6(1)(b) GDPR.
Further information on data processing when using the Amazon Payments payment service can be found here in
the associated data privacy statement: https://pay.amazon.com/uk/help/201212490

Data collection and processing as part of a credit check
When paying in advance, e.g. by invoice or direct debit, we reserve the right to obtain a credit report on the basis
of mathematical and statistical processes using Pay Pal Plus, , . For this purpose we will transmit the personal data
required for a credit assessment to the above company and use the information received on the statistical likelihood
of a payment default for a balanced decision on the justification, execution or termination of the contractual relationship.
The credit check can include probability values (score values) which are calculated on the basis of scientifically recognised
mathematical andstatistical procedures, taking address information among other things into account. Your interests worthy of
protection will be taken into account in accordance with legal requirements. The data processing is for the
purpose of credit checking for initiation of contract. Processing is carried out on the basis of art. 6 (1) lit. f GDPR
due to our justified interest in protection from payment default when paying in advance. You have the right to
veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons
relating to your personal situation. The provision of data is required for conclusion of contract with your desired
payment method. Failure to provide it will mean that the contract cannot be concluded with your desired payment method.

Cookies
Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the
user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the
user’s operating system. This cookie contains a characteristic character string which allows the browser to be
clearly identified when the website is called up again.
We use these cookies to make our offering more user-friendly, effective and secure. Cookies also allow our
systems to recognise your browser after a page change and to offer you services. Some functions of our website
cannot be offered without the use of cookies. These services require the browser to be recognised again after a
page change.
Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the
optimal functionality of the website as well as a user-friendly and effective design of our range of services.
Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing
corresponding technical settings in your internet browser, you can be notified before the setting of cookies and
you can decide whether to accept this setting in each individual case as well as prevent the storage of cookies
and transmission of the data they contain. Cookies which have already been saved may be deleted at any time.
We would, however, like to point out that this may prevent you from making full use of all the functions of this
website. Using the links below, you can find out how to manage cookies (or deactivate them, among other things)
in major browsers:
Chrome Browser:
https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer:
https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox:
https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari:
https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac


Analysis Advertising Communication
The data processing described subsequently in this section, especially the setting of cookies, will be carried out
on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest:
- in the needs-based and target-oriented design of our website, for example, with tools for analysis and statistics
- in addressing the website visitors in a targeted manner using interest-based advertisement, e.g. using
  conversion tracking
- in direct customer communication, for example, using live-chat tools
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for
reasons relating to your personal situation.

Use of Google Analytics
Our website uses the web analysis service Google Analytics by Google LLC (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; “Google”).
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for
your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland
Limited is therefore the company affiliated with Google which is responsible for processing your data and for
compliance with applicable data protection laws.
The processing of data serves to analyse this website and its visitors. Google will use this information on behalf of
the operator of this website to evaluate your use of the website, to compile reports on website activity and to
provide other services to the website operator relating to website and internet use. The IP address communicated
by your browser as part of Google Analytics is not associated with any other data held by Google. Google
Analytics uses cookies, which make it possible to analyse your use of the website. The information generated by
the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored
there. IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand
within Member States of the European Union or in other signatories to the Agreement on the European Economic
Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and
shortened there. Your data may be transmitted to the USA. Following the US-EU Data Protection Agreement,
Google has become “Privacy Shield“ certified and is therefore obliged to observe European data protection laws.
You can prevent collection of the data (including your IP address) generated by the cookies and related to your
use of the website by Google as well as the processing of this data by Google by downloading and installing the
browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=en]. You can set an
opt-out cookie to prevent collection by Google Analytics across devices. Opt-out cookies prevent the future
collection of your data when you visit this website. You need to opt-out on all systems and devices in use for this
to work comprehensively. If you click here, the opt-out cookie is set: Disable Google Analytics.
You can find more detailed information on the terms and conditions of use and data protection at
https://www.google.com/analytics/terms/gb.html and at https://policies.google.com/?hl=en.

Use of LiveZilla
Our website uses the analysis tool of LiveZilla GmbH (Byk-Gulden-Straße 18, 78224 Singen).The processing of
data serves to analyse this website and its visitors. Data is collected and saved for marketing and optimisation
purposes. A usage profile can be generated from this data under a pseudonym. Cookies may be deployed for this
purpose. Cookies facilitate recognition of your internet browser. The data collected with LiveZilla technologies will
not be used to identify the website user personally in future or combined with personal data on the bearer of the
pseudonym without the separately issued consent of the affected party. You can prevent the storage of cookies
by choosing corresponding technical settings in your internet browser. We would, however, like to point out that
this may prevent you from making full use of all the functions of this website.

Use of Google Ads conversion tracking
Our website uses the online marketing programme “Google Ads”, including conversion tracking. Google
conversion tracking is a service operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA
94043, USA; “Google”).
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for
your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland
Limited is therefore the company affiliated with Google which is responsible for processing your data and for
compliance with applicable data protection laws.
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These
cookies have limited validity, do not contain any personal data and thus cannot be used for personal
identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can
recognise that you have clicked on the advert and were forwarded to this page. Every Google Ads customer
receives a separate cookie. Therefore, it is not possible to track cookies relating to the websites of AdWords
customers. The information collected using the conversion cookie serves the purpose of producing conversion
statistics. This allows us to find out the total number of users who have clicked on our adverts and were
forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information with
which could be used to personally identify users. You can prevent the storage of cookies by choosing
corresponding technical settings in your internet browser. We would, however, like to point out that this may
prevent you from making full use of all the functions of this website. You will then not be included in the
conversion tracking statistics.You can also deactivate personalised advertising in Google’s advertising settings.
You can find an introduction to this at https://support.google.com/ads/answer/2662922?hl=en You can also
deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at
https://www.networkadvertising.org/choices/ and following the opt-out instructions.You will find more information
as well as Google’s data protection declaration at: https://www.google.de/policies/privacy/

Use of Google AdSense
Our website uses the AdSense function by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA; “Google”).
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for
your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland
Limited is therefore the company affiliated with Google which is responsible for processing your data and for
compliance with applicable data protection laws.
This function serves the purpose of renting out advertising space on the website and using these to address
visitors to the website with targeted, interest-related advertising. This function displays personalised,
interest-related adverts from the Google display network to visitors to the website. Google Analytics uses cookies,
which make it possible to analyse your use of the website. The information generated by the cookie regarding
your use of this website is usually transferred to a Google server in the USA and stored there. Following the
US-EU Data Protection Agreement, Google has become “Privacy Shield“ certified and is therefore obliged to
observe European data protection laws. Google may also transmit this data to third parties if this is required by
law or the third party is processing the data on behalf of Google. On no account will Google associate your IP
address with other Google data. You can permanently deactivate the use of cookies by following the link below
and downloading and installing the plug-in: https://support.google.com/ads/answer/7395996?hl=en.You can also
deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at
https://www.networkadvertising.org/choices/ and following the opt-out instructions. You will find more information
as well as Google’s data protection declaration at: https://www.google.com/policies/technologies/ads/,
https://www.google.com/policies/privacy/

Use of LiveZilla’s live chat system
Our website uses LiveZilla GmbH’s chat system (Byk-Gulden-Straße 18, 78224 Singen).The system serves to
facilitate communication between you and us in our role as provider. It also collects and stored information for
marketing and optimisation purposes. A usage profile can be generated from this data under a
pseudonym.Cookies may be deployed for this purpose. Cookies facilitate recognition of your internet browser.
The data collected with LiveZilla technologies will not be used to identify the website user personally in future or
combined with personal data on the bearer of the pseudonym without the separately issued consent of the
affected party. You can prevent the storage of cookies by choosing corresponding technical settings in your
internet browser. After doing this, it is however possible that you will not be able to use all functions of the website fully.

Plug-ins

Use of GoogleMaps
Our website uses Google LLC’s feature for the embedding of Google LLC (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA).
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for
your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland
Limited is therefore the company affiliated with Google which is responsible for processing your data and for
compliance with applicable data protection laws.
This feature visually represents geographical information and interactive maps. Google also collects, processes
and uses data on visitors to the website when they call up pages with embedded Google maps. Your data may
also be transmitted to the USA. Following the US-EU Data Protection Agreement, Google has become “Privacy
Shield“ certified and is therefore obliged to observe European data protection laws.
Processing is carried out on the basis of art. 6 par. 1 point (f) GDPR due to our justified interest in needs-based
and targeted design of the website.
Further information on the data collected and used by Google, your rights and privacy can be found in Google’s
privacy policy at https://www.google.com/privacypolicy.html. You also have the option of changing your settings in
the data protection centre, allowing you to administer and protect the data processed by Google.

Rights of persons affected and storage duration

Duration of storage
After contractual processing has been completed, the data is initially stored for the duration of the warranty
period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and
then deleted after the period has elapsed, unless you have agreed to further processing and use.

Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to
information, correction, deletion, restriction of processing, data portability. You also have a right of objection
against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according
to art. 21 (1) GDPR.

Contact us at any time. Our contact details can be found in our imprint.

Right to complain to the regulatory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data
is not being processed legally.

Right to object
If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR,
you have the right for reasons arising from your particular situation to object at any time to the processing of your
data with future effect.
If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling
legitimate grounds for the processing that outweigh your interests or rights and freedoms, or the processing is
intended for the assertion, exercise or defence of legal claims.

If personal data is being processed for the purposes of direct advertising, you can object to this at any time by
notifying us. If the objection is successful, we will no longer process the personal data for the purposes of direct
advertising.



last update: 19.11.2018